AD Macdonald & Son

A local plumbing and heating business can now generate more business after improving its digital capacities, after accessing Business Gateway’s national digital upskilling programme, DigitalBoost.

A D Macdonald & Son, a family-owned business located on the Isle of Lewis has been trading for over 50 years and provides fully qualified, time served tradesmen for a variety of plumbing and heating requirements. During this time, the business has built a reputation for its longstanding history and commitment to the local area.

After recently inheriting the business, Paul and Karen Cowan approached Business Gateway for support with the business’ digital capabilities with hopes of revolutionising its digital and social media presence to take the business forward.

Business Gateway directed the team at A D Macdonald & Son to DigitalBoost, where they were able to access a variety of free support and resources. Through the service, Paul and Karen have accessed webinars, a digital health check, 1:1 support from a digital expert, online tutorials, and practical guides on topics including social media, digital marketing strategy and e-commerce. 

This support during lockdown has allowed the business to come out the other side in a strong position by providing a crucial investment for the future. The business is now equipped with the knowledge of how to market their business online, as well as having the necessary skills to respond to online customer demand through their enhanced social media presence.

A key selling point is A D Macdonald & Son’s bespoke renovations service, which is now showcased on their social media accounts, helping to inform customers far and wide of their services. With their improved Facebook and Instagram pages, A D Macdonald & Son can now expand their reach to potential new customers, helping accelerate the business’ growth. 

Paul Cowan at A D Macdonald & Son, said: “Not only did Business Gateway help us realise the need to improve our digital capabilities, our adviser Derek helped us set up and provided support with effectively managing our social media platforms. This has enabled us to showcase our services to clients and provided the opportunity to respond quickly to customers and engage with them on a more personal level. The impact of Business Gateway’s expert advice has had a huge effect on increasing our client base, helping to grow our business.”

Derek Maclean, Business Gateway adviser, said: “Through a tailored package of support including key DigitalBoost resources, we have been able to provide Paul and the team with the necessary advice to help improve the business’ digital capabilities and online presence. It’s fantastic to see a family-owned business with a longstanding history grow from strength to strength by adapting and leaning towards a modern suite of e-commerce strategies.”

To find out more about Business Gateway and its services, please visit the Business Gateway (Opens in a new window or downloads a file) website.